Tuesday, November 27, 2007

The newmeXico-Files

What Would Jesus Mulder and Scully Do?

Instead of highlighting New Mexico's picturesque desert landscapes, art galleries or centuries-old culture, a new tourism campaign features drooling, grotesque office workers from outer space chatting about their personal lives.
They're featuring RNC staffers?
But to increasingly vocal critics, the state-financed ad campaign is a possible threat to the well-being of the state's $5.1 billion tourism industry. In other words, while the ads may yield a chuckle or two, the joke is on New Mexico.
Because using images associated with the second-most famous event in New Mexico's history to lure the average American who's all-but-overdosing in the gooey soup of pop culture is a horrible idea, beneath the likes of, you know, marketers. My state helped deliver George Bush to the world in grand fashion, so lighten up, E.T..
"New Mexico has a lot to offer — we don't need to bring our standards down," said Ken Mompellier, head of the convention and visitors bureau in Las Cruces, the state's fast-growing second-largest city, which has refused to use the alien ads to bolster local tourism pitches, as it normally would.
Okay, try pitching your state solely on the likes of Native American history, the Mexican-American War or the stunning scenery. Or better yet, how about Los Alamos, one of those black sites where humanity decided to shirk its soul into the dirt? Gotta use all the available resources, sir. "Here's where Ken Blackwell had his minions reprogram the Diebold machines!"
"My first question would be: What does this campaign show of the things that we are known for?" Mompellier asked. "I look at this campaign and I don't see the fit. And the things I'm hearing from people, some of it is very negative."
Perhaps you're right. "Come for the tinfoil hattery and cheap alien trinkets, stay for the pueblos and Four Corners" is just immoral. Let's get our favorite FBI agents on the job.
*knock knock*
"Agent Scully, it's me, Randal. We need your help!"
"Come in."

Oh, Dana, how could you.

New Mexico, you're on your own. I have to go cry in my booze.


Freida Bee said...


I think that perhaps you were abducted by aliens on your trip to New MeXico, because it is not 1996 anymore. Sorry. It's 2007 and Dana was calling for your help, but you didn't show, so she had no choice, but to fall back into the arms of sMulder.

PS- Don't turn on the news. Believe me. You don't want to know.

Freida Bee said...
This comment has been removed by the author.
Randal Graves said...

1. Yeah, I know the 90s are sort of a pop culture no-man's land - still too new to utilize, but goddammit, I love me some Scully.

2. Je vous remercie for that pic. Woo!

3. Good thing I don't have access to a TV. Must...resist...internets...

dguzman said...

Oh Randal, I knew you and I were meant to be pals--I loves me some Scully too! Lovin' that pic, even if they did have to do some Photoshoppin' to put Mulder in there instead of ME.

Tom Hilton said...

Lives there a (straight) man with soul so dead that he doesn't lust after Scully?

Randal Graves said...

dguzman, pals? I think we're gonna have to throwdown instead!

Tom, Ron Paul? :)

Dr. Zaius said...

Best line ever:

MULDER: Modell psyched the guy out. He put the whammy on him.

SCULLY: Please explain to me the scientific nature of the "whammy."

La Belette Rouge said...

Not sure how I managed to avoid it, but I never-ever saw X-Files. I hate to miss out on a good pop culture reference ;-)

La Belette Rouge said...

Not sure how I managed to avoid it, but I never-ever saw X-Files. I hate to miss out on a good pop culture reference ;-)

Randal Graves said...

*gasp* Oh, mon amie, you must rectify this immediately with rentals!

Candace said...

I can't believe NM is doing this!

NO mention of Native American culture, nothing about the Sandias, not a word about the artsy-fartsy worlds of Taos and Santa Fe? Sad. Very sad.

Dr. Monkey Von Monkerstein said...

I was going to read the whole post but the sight of Gillian made me stop and just drool. Thanks for turning me into a horny monkey.